Thursday, December 16, 2004

Attention Network Marketers!!!

I recieved this e-mail from a network marketer thats thinking.

"I have a little secret."

I have a little secret that I believe is one of the BIGGEST
reasons for my success in network marketing.

And seeing how it is summer time I am going to share it
with you.

Here it is:

One of the BIGGEST mistakes I see 95% of network marketers
make is how they handle summers and the winter holiday
period.

And if you are doing this, it will KILL your business.

It is no secret that during the summer months and the
Thanksgiving, Christmas, New Years holidays, that the
network marketing business has a tendency to slow down some.

Most businesses do.

People go on vacation and there is a natural tendency to be
more slack, take time off, be less active, buy less, etc.

But as a network marketer if you get lulled into this
vacation cycle mentality for working YOUR business, you
will NEVER, EVER have success in this industry.

Let me show you why, by demonstrating a typical network
marketers work habits:

JOE Network Marketer comes into the summer months and
mentally decides everyone is on vacation (Not true! No one
gets a 3 month vacation from their job except teachers and
they usually work a second job) and so he tells himself he
is going to take the summer off as well. So right off the
bat, that is 3 months out of the year he is not working!

Then around the middle of September, after the kids are
back in school, he decides it is finally time to get back
in action because EVERYONE is now back from vacation.
(Again not true, but an easy way to mentally justify why he
took the summer off).

So he starts back to work with a flurry, gets in the grove,
prospecting, promoting, retailing product, etc. The ONLY
problem is it takes a couple of months to fill up the
pipeline with prospects, get back in the swing of things
and get the momentum going.

Well by the time he does that, guess what?

It’s the middle of November.

And you know what that means, right?

Thanksgiving is coming and Christmas is right around the
corner, and then New Years don’t you know.

I mean who works doing the holidays? What’s the point?
Might as well wait until they are over. And besides there
are so many good football games on.

So before he realizes it, it is the middle of January and 2
more months have gone down the drain.

And then the cycle starts all over AGAIN. It takes another
2 months to get back in the groove. So it’s the middle of
March, before he really gets humming. He now has
everything in place to REALLY start building for next 2
good months - April and May!

And boy does he. BUT DARN IT ALL!!! It’s summer again. So
he HAS to take summer off because EVERYONE is on vacation,
right? WRONG!!!

Point blank – I am going to give it to you straight.

This is the DUMBEST way in the world to build a network
marketing business. Yet this is the cycle that most
network marketers get lulled into. I see it happen every
year. And it is probably one of the BIGGEST reasons why so
many fail. This example brings up two issues you have to
address in your business.

First, lack of discipline. Most people have never learned
to discipline themselves to work for themselves. So they
have a tendency to mentally give themselves all sorts of
reasons and excuses why they should take time off. And let
me tell you it is so easy to do.

But think about this, “If you had an employee who worked
for you, the way you work your network marketing business,
would you keep them or fire them?” Tough question, but the
answer tells all.

And if you don’t discipline yourself, who will? It’s not
going to be your boss. He likes that fact that you work
for him.

If you want to be self- employed and make big checks, you
have to learn to control your work habits.

If you want to achieve success in network marketing, you
must discipline yourself to CONSISTENTLY work your
business. CONSISTENCY is the BIGGEST factor to your
success in network marketing. More than talent or brains.

Second issue you need to address is: Incorrect thinking.

Everyone is NOT on vacation.

Yes business does slow a little. But guess what? There
are so many OTHER people who take this VACATION mentality;
there is less competition in the market place.

But more importantly… if you take the vacation attitude and
slack off during the Summer and the Winter Holidays, guess
what happens?

You miss the 2 HOTTEST times of the year in network
marketing.

When are they?

Mid-January to mid-April, and then mid-September to
mid-November.

And if you don’t spend the summer and winter holidays
actively working the business, filling that funnel with
prospects, when the hot periods HIT, you will have nothing
in the pipeline.

And instead of reaping the harvest, you will be spending
HOT periods trying to plant seeds. You will be missing the
most productive times of year, because you slacked off
during slower times.

You will NEVER, EVER be able to create momentum in your
business if you fall into this vacation mentality trap.

Use the slower times to be planting seeds, consistently
filling that pipeline. NEVER letting it get empty or
stagnant. There is a time to sow and there is a time to
reap.

By knowing the cycles of network marketing throughout the
year, you can strategically put yourself in place to take
maximum advantage of them.

There are definitely times to take personal or family
vacations and mini breaks. But there is no way you can
continually take extended VACATIONS from building your
network marketing business, and expect to have success. It
is just not going to happen.

Don’t cheat yourself out of the BEST, by not disciplining
yourself and consistently working during the slower times
of the year, so you can take MAXIMUM ADVANTAGE of the
HARVEST times.

If you apply this one principle to your network marketing
business, you will NOT believe the difference it can make
in y.our in-come after one year.

Make a difference in your income this year.



2 comments:

Anonymous said...

The way I run a business is that when business is slow, it only makes sense to work even harder.

If there are fewer people online, so what! That just means that I have even better odds. Fewer people online means that more of the people who are online have a greater chance of seeing the ads I'm sending out. Instead of a 1 in 10 million chance, the odds are lowered down to a 1 in 10,000 chance. That works for me. If I work harder when things are slow, I make more sales while the lazy people or the ones who think there's no use are just missing out.
I think I made more money in the so called "slow" months than I did the rest of the year because I increased my promotions and did a lot more than I did when I felt comfortable with the response I was getting.

For me, it's a 24/7 365 day a year job. I take it seriously and don't consider it a hobby. Even if I don't make money, I'm learning and the education alone is worth thousands of dollars a year.

And the beauty of it is, I get that for free!

Rebecca Beasley

Mark Strickland said...

Thank You Rebecca, you are so very right!

I am very serious about my business also.
I'm looking forward to hearing more from you.

Thank you again